Juan Valdez Parading Around

Written By: jeff

Posted On: January 6th, 2012

career break travel adventures in Colombia, Juan Valdez

Juan Valdez is alive and well. Copyright

Growing up, I saw the old commercials showing Juan Valdez in the coffee fields picking coffee. I thought that Juan Valdez was just a marketing creation for the US market. But, I learned after my first trip to Colombia that Juan (or J-Val as I like to call him) is the local and global embodiment of the Colombian coffee industry. The coffee industry has a real-life actor playing that part for public events. I attended the Day of Solidarity parade or Caminata de la Solidaridad) and J-Val made an appearance. I was in a great place to get this Suh-Weet Shot of him waving to the crowd.

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2 Responses to “Juan Valdez Parading Around”

  1. I wonder how you get that job?:)
    The World of Deej recently posted..Deej’s Picture of the Week

  2. jeff says:

    lol. I actually think it’s sort of like a casting call. But, once you get it, it’s yours for a while.

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